2025 Pan-Asian RMN Trends
White Paper
Master the new generation of RMN,
lead the digital advertising revolution
Leading Marketing/AdTech Media, Insights into Pan-Asian RMN Perspectives
INSIDE
Taiwan's digital and technology trends navigator, conducting in-depth research on all major RMN ecosystem channels and Martech companies in Taiwan.
Digiday Japan
Japan's leading digital marketing media, revealing the latest status and technological applications of Japan's RMN market.
Ad2
Taiwan's pioneering RMN solution provider, combining creativity, data, and technology to achieve cross-platform integration and precise targeting.
RMN Data-Driven Retail Media Technology Innovation
1
Purchase Data-Based Approach
Breaking through traditional interest tag-based audience targeting by directly targeting actual consumers through consumption data.
2
AI-Powered Purchase Intent Prediction
Retail data combined with AI technology to expand prediction of consumer purchase intent during the consumer decision-making stage.
3
RMN 2.0 Expanded Media Touchpoints
Retail data combined with external networks such as social media, programmatic networks, CTV, etc., to expand reach.
RMN's Five Marketing Loops: RMN's Core Competitiveness
Membership Data-Driven
Utilizing first-party membership data to establish precise insights, breaking through third-party Cookie limitations.

1

Purchase Behavior Tracking
Completely tracking the process from ad exposure to actual purchase, precisely measuring ROI.

2

Consumer Decision Journey
Providing the most appropriate messages at key decision points, enhancing conversion rates and brand loyalty.

3

Omnichannel Media Integration
Ensuring consistency of brand messages across all touchpoints, creating a seamless consumer experience.

4

Business and Supply Chain Optimization
Brands and retailers sharing data, collaboratively optimizing marketing strategies and supply chains.

5

Breaking Industry Boundaries with RMN Applications
Case Study: Imported Luxury SUV Brand Precision Targeting
Through e-commerce retail AI technology and Ad2's multi-dimensional data, targeting high-value consumers and outdoor enthusiasts.
Website Bounce Rate Optimization
Achieved a 33% bounce rate optimization.
Target Audience Engagement
Significantly increased engagement among the 35-44 year-old male demographic.
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TNL Mediagene: Asia's Next-Generation Digital and Technology Media Group
The go-to media partner for multinational brands targeting Asian Millennial and Gen Z customers.Utilizing AI,big data and a suite of technology tools,we empower clients to engage with a massive market at scale and provide data,advertising,e-commerce,and live event solutions.
1
Multinational Media Group
Numerous comprehensive, diverse, and influential media brands across Taiwan and Japan, operating in Chinese, English, and Japanese, with 175 million monthly page views, including the aforementioned INSIDE, DIGIDAY, and others.
2
Big Data Integration Analysis
TNL Mediagene possesses powerful data analysis capabilities, providing brands with precise market insights and precision marketing strategies through zero-party, first-party, and third-party data combined with AI technology for deep understanding of user behavior.
3
Growth Momentum
The group integrates AdTech technology (such as Ad2 mentioned above) and traffic monetization strategies, coupled with cross-market marketing solutions in Taiwan and Japan, efficiently accelerating brand entry into international markets and building comprehensive brand influence.
Contact Us to Launch Your RMN Strategy Consultation
Whether you're a brand seeking to deeply understand the potential of RMN or a retail channel hoping to establish strategic partnerships, our expert team is ready to provide professional advice.
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